Celebrating 10 years of effortless style, MONROW has remained a relevant and adaptable lifestyle brand. MONROW is inspired by the finest fabrics, including its trademark “supersoft” fabric, to create stylish staples that compliment every woman’s wardrobe. The brand releases new collections monthly and a curated classic collection twice a year. Each release complements the next and builds sensible looks that are easy to put together.
Born and based in Los Angeles, MONROW captures the essence of lux-leisure with timeless, casual pieces such as their signature super soft camo sweats and crepe jumpsuits. Celebrity fans include Jessica Biel, Reese Witherspoon, Gwyneth Paltrow, and Blake Lively. Today the brand can be found in over 300 boutiques and department stores. The first MONROW flagship store will be opening in Winter 2016 in Venice Beach, California.
MONROW is the most uncomplicated decision in fashion today. One look and you know you need it. That’s what the brand calls dressing intuitively.
ABOUT THE DESIGNERS
The lifestyle and distinct fashion of MONROW was beguiled by designers Michelle Wenke and Megan George. They met while attending Otis College of Art and Design in Los Angeles. Megan went on to design her eponymous line, “George”, which she eventually sold to Fred Segal. Michelle took the stylist path, working for renowned fashion stylist Jessica Paster and eventually broke out on her own, styling editorials, music videos and television shows.
The concept of MONROW was conceived by the acknowledgement of a void in fashion for good quality, timeless clothing. With their technical knowledge of design and personal intuition, the two started experimenting with fabrics over Michelle’s kitchen table. They continue to take active part in every process of each collection, from mood boards to the final stitch. A decade later the two continue to complement each other’s skillsets and share a strong passion for fashion ease.
“Megan brings a true sense of classic design work to the brand, her attention to detail and demand for the best fabrics is what continues to grow loyalty.” - Michelle Wenke
“Michelle has always been the visionary - she dreams up styles and collection themes. She can also speak to our retailers and creative community; she keeps the awareness sharp.” - Megan George